Salon, brows, and skin · Built in 8 days
Quiet, type-led, three-chair editorial.
By appointment, by referral
Open the live site
Fonts
Cormorant Garamond + Inter + Caveat
Palette
Cream / Walnut / Burgundy
Photos
Editorial grayscale, restored on hover
The brief
Most salon sites are loud: hero carousels, bright pinks, perky stock smiles. Beck and Co serves a small studio of regulars - the brand needed to read like the room actually feels. Calm, considered, type carrying the weight, photographs as companions not centerpieces.
The decisions
01 · Typography
Cormorant Garamond italic for display + Inter for body. The italic display is rare on small business sites and it does the heavy lifting here - one italic headline per section is enough. Body stays in restrained Inter so the prose never competes with the headlines.
02 · Palette
Cream paper (#F5EFE2), walnut ink (#2A1F1A), burgundy accent (#8B3A2E) used sparingly. No bright pinks. No metallic accents. The whole palette feels like a salon room you can actually sit in for an hour.
03 · Photo treatment
Editorial restraint. Photos default to grayscale-35 with subtle contrast lift, restored to full colour on hover. Five gallery shots, organised into a Lookbook archive by service category with handwritten frame numbers in the corner on hover.
04 · Voice
Quiet-considered. Sentence fragments. 'By appointment. By referral.' Cormorant italic carries the brand voice so prose stays restrained. No urgency language - this is a salon, not a trade. The booking form is the loudest moment on the site.
Craft moments
Yours next?
Every Ostra site starts the same way: a 3-question brief and an honest conversation about what makes your business actually different. The result looks nothing like the others.